Getting Value From Corporate Video Production

Corporate Affairs Managers and Public relations professionals have always known that there is a hierarchy when it came to methods of conveying information. The least powerful is long-form copy. Above that is the still image (with or without a caption). Top of the heap is video. There are a number of reasons for this, some physiological and others simply the result of human resources, investor and stakeholder relations and strategic concerns.

Physiologically human beings are a visual species. We are hard-wired to pay attention to movement and the detail supplied by sight – and physical manifestations of emotion (think of a smile). From a human resources point of view video ticks all the boxes when it comes to internal communication. Raw footage can be sliced and diced to be relevant to various audiences. A simple voiceover can address any potential language issues and it remains relevant for an amazingly long time due to the ability to edit content. Corporate video production is also perfect for stakeholder and customer/client relations. It can be delivered using a variety of mechanisms and again tailored to the unique messaging requirements that address the multitude of demographics that the organization wishes to target.

However – with all these apparent advantages the danger of losing focus on what makes video so effective is very real. Corporate video production can be a tricky business if not handled by seasoned professionals. the messaging needs to be correct and the production values need to be exceptional. The balance between the notoriously short attention span of audiences in the 21st century and the effective communication of the brand identity and value proposition is one that provides a challenge.

So how does the organization ensure that the sometimes pricey video production process delivers an exceptional product?

The first step is fairly self-evident. Enlist the services of a professional. The filming of raw footage should not be the responsibility of an amateur – no matter how gifted. The professional videographer has a mastery of lighting, sound, editing and a whole host of other considerations.

Secondly. Know your audience demographic and sharpen your messaging (less is more as far as the messaging is concerned). A good Corporate Affairs professional will be able to offer the production house invaluable information at the pre-production brief. However, it takes a professional video production outfit to translate the content of that briefing into an action plan – and from then to a professional final product.

Never underestimate the power of emotion. One of the ways that a great corporate video production company will help an organization is to harness the power of emotion and tell a human story. That is the power of a video medium. It can show faces, postures, and attitudes. Tell that human story about how the company or the product – or investment has changed the lives of employees or consumers. Make it about the people.

A corporate video can be one of the most powerful weapons in the communication arsenal of any organization – if it is done right. Get it wrong and the results (especially in the age of the Internet where information is so easily shared) and the results can be disastrous. Consult with professionals – and make sure that your corporate video production budget is well spent.

7 benefits of Hiring a Freelance Videographer

If you want to promote your small business with video marketing, you need to hire a reputable freelance videographer to help you create quality videos.

However, most small business owners do not work with freelance videographers. They prefer working with a video production company. By the way, using a video production company is costly.

The following are the benefits of hiring a freelance videographer.

They are Cost-Effective

Freelance videographers do not charge a lot of money. In fact, some of these freelance videographers work in a home office. They do not rent an office, so their overhead expenses are very low.

Therefore, it is easy to find a video editor that creates quality videos and fits within your budget.


There are freelance videographers that have worked in different industries and fields. They have been doing video editing and videography jobs for several years.

After several years of working, their skills have improved. They are highly qualified and they can handle any video editing job.


The best freelance videographers have knowledge, expertise, and experience at their disposal. They know the right techniques and the best angles to take the best videos. If you want a dramatic effect, they can edit your videos to offer a dramatic effect.

Best and Latest camera Equipment

If you decide to let your employees take your videos, you will buy the best and latest equipment, which are very costly. Then, you will train your employees to use the equipment.

To avoid these costs, just hire a professional videographer to take your video. The professional has the latest technology and advanced editing equipment. The professional uses their equipment and technology to create excellent videos.

Brilliant Ideas

If you are creating videos for the first time, you will find it hard to come up with new and unique ideas. Some of these videographers have worked with several businesses so they can help you come up with brilliant ideas.

In fact, you can talk with several videographers before hiring them. Listen to their ideas. In fact, some of them will provide video samples. Then, hire the one that has brilliant ideas.

You will never run out of ideas when you are working with that freelance videographer.

freelance videography

Increase Your Video Production

If you are using video marketing to promote your business, you are competing with hundreds of businesses in your industry alone. Increasing your video production can help you keep up with your competitors.

Decide on the number of videos you want daily, then look for freelance videographers to produce these videos. If a freelance videographer does not deliver the videos on time, drop that videographer and look for another one.

They are Flexible

If you have an online business, you can contact your videographer anytime. If there are changes that you need to make, you just contact the videographer directly. By the way, it is hard to make these changes when are using a video production company because you might not even talk with the videographer who is creating your videos.

You now know the benefits of hiring a freelance videographer.

Top Ideas For Selecting The Best Video Production Agencies

If you are hoping to promote your career or business through videos, you can benefit from the services of a quality production agency. There are very many video production agencies in the market but not all can guarantee to provide you with quality scripting, production, editing and marketing. This article will discuss the considerations you should make to get the ideal partner for the video production process.

As mentioned earlier, there are very many agencies in any given the market. What sets them aside is the cost of production and the quality of work done. Prior to starting the search for a production agency, you should first set a budget. When setting money aside for the production process, remember that you will get what you pay for. The best video production agencies are likely to come at a heftier cost.

best video production agency

It is also usually encouraged that one peeks through the portfolio of a company before offering them the production contract. Agencies worth their salt will have a bulky portfolio containing details of past clients. By going through the portfolio of an agency, you can easily determine if their production standards meet your expectations.

Seek a firm that has a retinue of dedicated and experienced staff members to help in the production process. The ideal agency should have professional scripting experts, access to actors and editors. The proficiency and experience of the staff hand usually determines the quality of video produced by an agency.

The production of a video is an expensive venture. If you are making the video for marketing purposes, you should seek a firm that has a robust marketing network. You should deal with an agency that is well connected to mainstream media and also to external promoters. If your video does not get the exposure and traction in the market, you can end up investing large sums of money on a futile project.

Today, most people are connected to the internet. Even though mainstream media is still popular, digital marketing has grown exponentially. Further, most of the prospective market for videos can be found online. You should therefore deal with a firm that has a strong foothold in digital marketing if you want your production to get maximum exposure in the market.

To find the best firm within a short period of time, you can ask for referrals from trustworthy sources who have used the services of video production agencies in the past. You should then disseminate the referrals with a view of finding the service provider who has shown that they are truly interested in ensuring the success of clients. It is usually advised that one deal with an agency that is not after quick cash but building long term relationships with customers.

The ideal agency should also be staffed by professionals who are good communicators. It is only through proper and open communication that misunderstandings can be avoided during the production process. Ensure that your production agency is open to giving you regular updates on the progress of your video production.

If you want to taste success after the video production process, deal with a service provider who understands what you need your video for. It is only through picking the right production agency that you can get value for money invested in the process.

Modern advertising

You can also make the most of social media platforms, and you can even use popular search engines like Google to get the edge above competitors. However, it is going to take much more than one article to prepare you properly. In other words, you should learn more about modern advertising and marketing before putting any money into it.